Using analytics and human-centred design techniques, Everton helps companies create products and experiences that truly matter — for their business, employees, and customers. He delivers solutions by bringing together cross-functional teams, including data scientists, designers, researchers, and business strategists.

After completing his MBA, he worked for IBM Interactive and Bridgeable before launching his own company, Impact Signal. Impact Signal is a customer experience design and customer analytics consulting firm based in Toronto.

He has successfully collaborated with companies such as Bristol Myers-Squibb, AstraZeneca, CIBC, RBC, TELUS, and the Federal and Provincial Governments of Canada.

Everton is a guest lecturer and invited speaker at conferences. In the past, his project teams won several awards. The "TELUS Cellphone Renewals Experience" received the Service Design Networks Global Award, and "Fast Forward: The Plan to Modernize New York City Transit" won Fast Company's Innovation by Design Awards. He recently developed the curriculum and teaches the Service Design Certificate at the University Toronto School of Continuing Studies.